OUR DIGIPAK

As the message in the inside left panel of our digipak is unclear because Arfa had to readjust the dimensions of the image in order for it to fit into our post, Arfa typed up what the text read below:

It reads: "Someone made a bet with us that we couldn't release an album with the word 'dyke' in the name... we proved them wrong- we won that 26 pence. Since then we've toured the world, played at various festivals and have gained a major following of fans to whom we are eternally grateful! We wanna say a huge thanks to our family, friends and management team for helping us achieve our goal".

• Emily 'Dylan' Girdler, Chelsea Osei-owusu, Erick Hinds Mingo and 4 others like this.
• • 

    Leon Bentley great work

    16 December at 16:57 ·
  • 

    Hannah-Louise Ram Yupp, you did an awesome job

    16 December at 20:54 · · 1 person

    Chelsea Osei-owusu It looks amazing guys

MAGAZINE ADVERTISEMENT

Above, is our magazine advertisement which shows an image of our group's album. In order for us to grasp a better idea of what what areas we could improve on for this product, I decided to ask my friends via the social networking website Facebook to give me their opnions on our magazine advertisement. Below are the feedback I received:

• Martin Lambert and Parth Vyas like this.
• • 

    Parth Vyas The advert is great, looks authentic, like the way they are looking away from the camera into the distance, it gives the feeling that we are looking in on them and they have an aim as a band

    23 minutes ago · · 1 person
  • 

    Leon Thomas thanks parth

    23 minutes ago ·
  • 

    James Mudie maybe do something with the colours to make the photo look a bit more interesting

    18 minutes ago · · 1 person
  • 

    Fede Behrens nice angle and good photo mehn!

    17 minutes ago · · 1 person
  • 

    Leon Thomas thanks james and fede
    appreciate it

    17 minutes ago ·
  • 

    Conor Fuzzy-Bear Travers nice shot, kinda deep. Would be nicer if you could either incorporate more of a contrast with the colours or maybe try a black and white version

OUR DIGIPACK COVER

In order for our group to gain a better understanding of the best image required for the front cover of our digipak, we decided to take numerous photos of the band in a park. We took different pictures as it would offer us plenty of options. We also elected on showing the band in a park, as the park in which we took the photos was situated within close proximity to our school. Furthermore, a park is a fun, relaxing place where young people, in particular, socialise, As our band our young, 'indie' teenagers, we felt that by exposing the band in a park, it would make our digipak look more authentic as a result.

ROUGH CUT OF OUR MUSIC VIDEO

This is a rough cut of the first 1 minute 41 seconds of our music video. We decided to make a rough cut in order for us to gain a better understanding of what areas of the music video we should improve on. The only way we would know how we should improve would be by showing our target audience a version of our rough cut and by them commenting on the video via social networking sites such as YouTube and Facebook.

Below our the comments I received:

DIGIPAK PLAN AND BRAINSTORM

Arfa and I created a plan for how each of our digipak panel would like so that we both gain a better understanding of what it could look like. Each panel included detailed ideas of possible colours, fonts, group poses, and layouts we could use. Arfa and I also sat down together and brainstormed possible the digipak including font, font size, colour scheme, how many panels we should include, what each panel should show, and the dimensions of the the digipak collectively.

Our plan and brainstorm are below:

This is our plan for our front and back cover:

This is our plan for the inside right and inside left:

Below is the brainstorm for our digipak which allowed us to plan out all our ideas and give us a better understanding of what to include for our digipak:

PLANNING OUR DIGIPACK

In order to find the best location for our digipak cover, I took a series of photos at a nearby park to scout out different locations that we could use. My group and I believe that showing the band in the park will reinforce how cool and fun they are. Being cool and laid-back is a major characteristic of an indie band.

PICTURES OF OUR NARRATIVE MUSIC VIDEO

Whilst filming the narrative element of our music video, we took pictures of our film in process which would act as further evidence to the work we had undergone. Below are the selected photos we decided to upload onto the blog:

PICTURES OF OUR PERFORMANCE MUSIC VIDEO

During the filming of the performance element of our music video, our group decided that we should take photos of the band whilst performing, to act as further evidence of the work we had gone through. Here, are some of the images we selected to upload on the internet:

Indie cd covers

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PRACTICE LIP SYNC

In preparation for the filming and editing of our music video, we decided to film and edit the first part of our song in order to gain a better understanding of how the miming has to be in tune with the music.

PICTURES OF OUR ACTORS AND PERFORMERS

AND THEIR ASSIGNED ROLES

Actors for the narrative element

Umair

Role- boyfriend

We decided Umair should be the antagonist of our music video as he is considerably tall and muscular. Therefore, he would easily be portrayed as the dominant force in the relationship. In addition to this, Umair does not fit the stereotypical image of any member of our target audience so we would not find ourselves impersonating or offending anyone.

Veena

Role- girlfriend

Whereas, Umair is tall and muscular, Veena is more of a diminutive figure so she would be seen as the vulnerable character in our music video. To help establish this, a series of high angle shots would be shown to emphasise her innocence. Furthermore, she fits our criteria because she is part of our target audience, therefore, she would be easy to relate to. Although Umair does not necessarily fit the indie genre, Veena does with her long hair, so typical of what the females possess when they listen to this genre of music.

Performers for our narrative element

Anthony

Role- Lead Singer

We opted for, or rather Anthony volunteered, to be our lead singer of the band because he fits the convention of an indie band because of his age and stereotypical haircut, so it would be easy for the audience to relate to. He is also a more-than--able player of the guitar making a music video look much more professional as he will be singing whilst playing the instrument.

James

Role- Drummer

The reason why we decided James would be our drummer is because is plays the drums regularly, therefore, our music video would look more professional with him playing the drums in time with the best of the song. Furthermore he also looks indie, and as result of this, would appeal to our target audience.

Eric

Role- Guitarist

We included Erick in our band because he could actually play the guitar, therefore, making are music video as realistic as possible. In addition to this, his age enable our target audience to relate to him spontaneously, especially with the 'indie' clothes he will be wearing in the music video.

Laurence

Role- Guitarist

Just as all the other members of our band, Laurence is an able player of the guitar, thus making our final product as authentic as possible. Laurence also possesses the stereotypical indie haircut, similar to Anthony, our lead singer. This in turn means, he would be easily identified by the audience as a member of the Indie genre.

ANAMATIC STORYBOARD

We created an animatic storyboard in order to help us with our filming and editing for our music video. The animatic would also give us an idea on what type of shots or angle-shots we want to include in our music video.

PICTURES OF OUR WORK IN PROGRESS

These photos were taken whilst we were in the process of working, they act as proof to the hard work our group have gone through in order to get the best grade possible.

(this is a picture of one of our group member, Arfa, working on the storyboard)

(this photo shows the whole of our storyboard)

(this is a photo of Arfa measuring the width of the door, where our instruments go through)

(In this picture I am measuring the width of the drum that we plan to use)

(Arfa creating a mindmap of the possible locations for the front cover of our digipack)

(Arfa researching possible fonts for the title of our digipack)

(This is a close up shot of the fonts we Arfa and I researched. The top font in this picture was our preferred choice for the front cover of our digipack)

(Close up of the actual editing process)

(A medium shot of Hannah and Anthony editing the music video)

Treatment Dykeenies

Anthony, our Creative Director, as well as the help of the rest of our group, came up with the treatment below:

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FILMING SCHEDULE

Friday 22nd October 2010

Time: 2:05pm-4:35pm

What is being filmed: Performance element of music video on rooftop

Tuesday 26th October 2010

Time: 11:30pm-3:00pm

What is being filmed: All the narrative elements of our music video

PICTURES OF OUR LOCATIONS

Our group decided that for our performance element of our music video, it would be filmed on a roof. Fortunately, in our school there are plenty of rooftops to choose from, but we decided to go for two of the biggest and most efficient rooftops to choose from. The reason why we decided to film the performance element of our music video on a roof is because in world re-known world bands such as 'U2' and 'The Beatles' have both filmed successful music videos on a rooftop. This photo-slide below shows our chosen rooftop location for our performance element.

Performance Location:

In order for us to film the performance element of our music video, we needed permission from the headteacher of our school. To his greatness, he gave us permission to film on the roof, but informed us that we would need the school-keeper as well as another member of staff to act as our guardians whilst we filmed to ensure our safety.

This is a brief film of our video roof:

For the narrative element of our music video, Hannah, kindly offered us to film the music video at her house. As the narrative is based on domestic abuse it only made sense to film that element of our product in a house. We also took into serious consideration the fact that Hannah, out of all the other members of the group, lives closest to the school. Therefore, it would be much easier to carry the equipment to her house (as she lives within walking distance from the school), then the other members of the group. Furthermore, the her House is also decorated in neutral colours that would not contrast against the dull, black and grey clothes worn by our narrative actors. This would mean, the actors would be the primary focus throughout the music video.

Narrative Location:

EQUIPMENT AND PROPS NEEDED FOR FILMING

EQUIPMENT KIT

1. TRIPOD
2. TWO DIGITAL CAMERAS?
3. TWO VIDEO CAMERAS
4. SCHOOL DIGITAL CAMERA
5. MOBILE PHONE
6. A PHOTO REMINISCING THE GOOD TIMES THE COUPLE SHARED
7. IPOD SPEAKERS (FOR THE SONG)
8. POSSIBLE SHEET FOR LYRICS (DURING SHOOTING)
9. GUITARS (x2)
10. ONE BASS GUITAR
11. DRUM KIT
12. MICROPHONE
13. MIC-PHONE

PROP LIST

· GUITAR/CASE

· MOBILE PHONE

· RUCKSACK/HOLDALL BAG

· PHOTO OF THE COUPLE ENJOYING THE GOOD TIMES THEY SHARED

COSTUME LIST

PERFORMANCE

· COLOUR SCHEME OF THE BAND: BLUE, GREY, AND WHITE

· BLUE JEANS

· T-SHIRT

· JUMPER (OPTIONAL)

· TRAINERS

NARRATIVE

FEMALE:

· WINTER SCARF (BLUE OR TORQOISE)

· BLACK T-SHIRT

· BLACK JEANS

· BEENIE HAT

· PLAID SHIRT

· MAKE-UP (BLACK MASCARA RUNNING DOWN THE CHEEKS OF THE GIRLFRIEND)

MALE:

· JEANS

· RELATIVELY TIGHT T-SHIRT

· TRAINERS